Full Course Description

Course Overview:
Introduction to MAC Thought provides a foundational understanding of how psychology and neuroscience can be applied to branding, marketing, and professional growth. This course introduces participants to the scientific principles that influence human perception, motivation, and decision-making — and demonstrates how to translate these insights into practical business strategies.

Course Objectives:
Participants will:

• Learn core concepts in psychology and neuroscience relevant to branding and communication.

• Identify and analyze key cognitive biases, cognitive processes, and social dynamics that drive human behavior.

• Develop SMART Goals to define, measure, and evaluate personal and professional success.

• Apply research-based strategies ethically within new or existing marketing campaigns.

• Build an actionable plan to improve audience engagement, attention, learning, and retention.

Course Description:
Through a combination of interactive learning and applied practice, students will explore how the mind shapes perception and how perception drives consumer behavior. The course bridges theory and application, emphasizing the use of psychological and neuroscientific insights to enhance communication, creativity, and connection in the marketplace.

The foundational knowledge gained in Introduction to MAC Thought supports continued learning throughout the MAC Thought Program and provides lifelong skills applicable across industries and professions.

Collaborative Learning Experience:
The best part — you won’t be alone. Each participant becomes part of a supportive team environment, providing and receiving feedback to strengthen ideas and implementation. Unlike many courses that end once the teaching stops, Introduction to MAC Thought continues beyond the classroom. Our instructors and community remain engaged to ensure that the tools, frameworks, and strategies you learn are successfully applied and sustained in real-world practice.

Learning Outcomes:
By the end of the course, participants will be able to:

1. Explain major psychological and neuroscientific principles underlying decision-making.

2. Design and evaluate marketing strategies informed by cognitive and behavioral science.

3. Set measurable goals aligned with strategic outcomes.

4. Apply ethical frameworks to ensure integrity and trust in branding and marketing practices.

5. Utilize cognitive tools to improve focus, creativity, and client relationships.

6. Collaborate effectively within a feedback-driven team to refine and implement new strategies.

Ideal Participants:
Entrepreneurs, business owners, and professionals seeking to strengthen their marketing impact through a science-based understanding of human behavior — with ongoing mentorship and peer collaboration that ensure real, lasting results.